11th International Scientific Conference Technics, Informatics and Education – TIE 2026, (pp. 438-444)
AUTOR(I) / AUTHOR(S): Sara Simić
, Zoran Jokić
and Bogdan Macanović
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DOI: https://doi.org/10.46793/TIE26.438S
SAŽETAK /ABSTRACT:
In modern business conditions, labor costs and reward systems have a significant impact on the financial performance of companies. This paper analyzes their impact on net profit, both through direct costs and through indirect effects reflected in the motivation, productivity and behavior of employees. A special emphasis is placed on the application of modern technologies, primarily artificial intelligence, in the process of managing employee rewards. Artificial intelligence enables more precise analysis of performance, optimization of labor costs and making more objective decisions regarding remuneration. In this way, organizations can more effectively link employee performance to business results and achieve long-term competitive advantage.
KLJUČNE REČI / KEYWORDS:
labor costs; reward system; net profit; artificial intelligence; employee productivity
PROJEKAT / ACKNOWLEDGEMENT:
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