AUTOR(I): Borko Mihajlović
DOI: 10.46793/UVP21.851M
SAŽETAK:
Savremeno tržište karakteriše postojanje niza pojava koje ugrožavaju ostvarivanje osnovnih prava potrošača i zahtevaju izmene ili dopune postojećih propisa potrošačkog prava. Jedna od takvih pojava je učestala praksa (naročito rasprostranjena kod velikih multinacionalnih kompanija) stavljanja u promet dobro poznatih, prepoznatljivih („brendiranih“) proizvoda identičnog spoljašnjeg izgleda, ali uz postojanje izvesnih razlika u pogledu sastava i strukture proizvoda, njegove težine ili drugih osnovnih obeležja, a u zavisnosti od geografskog tržišta na koje se plasiraju. Ako te razlike dovode i do različitog kvaliteta prepoznatljivog proizvoda na tržištima različitih zemalja, onda govorimo o pojavi dvostrukog kvaliteta proizvoda. Predmet ovog rada je analiza pravnih mehanizama kojima se može uticati na prestanak prakse stavljanja u promet proizvoda i usluga dvostrukog kvaliteta od strane velikih kompanija. Ta analiza izvršena je kroz prikaz razvojnog puta prava Evropske unije po pitanju prakse dvostrukog kvaliteta, sa posebnim osvrtom na dopunu pravne regulative o nepoštenim poslovnim praksama odredbom o dvostrukom kvalitetu proizvoda. U završnom delu rada, autor ocenjuje mogućnost primene iskustva prava EU na eventualno sankcionisanje prakse dvostrukog kvaliteta proizvoda u srpskom pravu.
KLJUČNE REČI:
potrošač, dvostruki kvalitet proizvoda, pravo potrošača na obaveštenost, obmanjujuća poslovna praksa, diskriminacija potrošača
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