DISKURZIVNE STRATEGIJE U SVETLU KOGNITIVNOLINGVISTIČKOG PRISTUPA: DIHOTOMNA KONSTRUKCIJA DRUŠTVENIH ULOGA U MEDIJSKOM I MEZOPOLITIČKOM DISKURSU

Nasleđe 53 (2022), str. 77-93

AUTOR(I): Lena Z. Ninković

E-ADRESA: lena.z.ninkovic@gmail.com

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DOI: 10.46793/NasKg2253.077S

SAŽETAK:

U ovom radu ispituju se diskurzivne strategije u dva žanra javnog diskursa čiji je zajednički cilj delegitimizacija dru- gog društveno-političkog činioca, ideološki suprotnog od deiktičkog centra. Istraživanje je sprovedeno na temelju kog- nitivnolingvističkog pristupa analizi diskursa. Korpus istraživanja sastoji se od dve tematske celine: julski protesti (2020) (medijski diskurs) i odnos vlasti i opozicije (2018–2021) (mezopolitički diskurs). Istraživanje podrazumeva identifi- kaciju diskurzivnih strategija i opis podležnih kognitivnih operacija kojima se evocira željeni sadržaj na pojmovnom planu. Istraživanje je pokazalo da su strukturna konfiguracija i uokviravanje (metaforizacijom ili kategorizacijom) najučesta- lije strategije za postizanje nameravanog efekta, te da razlike u ideološkoj reporodukciji proizilaze iz manipulacije strate- gija pozicioniranja entiteta u diskursnom prostoru.

KLJUČNE REČI:

kognitivna lingvistika, analiza dis- kursa, pozicioniranje, izobraženje, srpski jezik

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