THE ATTITUDES OF THE VRANJE VERNACULAR SPEAKERS TOWARDS THE LEVEL OF ACCOMMODATION IN DIFFERENT SOCIAL SITUATIONS

 Наслеђе 60 (2025) [233-242]

АУТОР(И) / AUTHOR(S): Gordana N. Ivković

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DOI: 10.46793/NasKg2560.233I

САЖЕТАК /ABSTRACT:

Speakers of dialects always seem to be judged for how they speak. Therefore, they decide to change their speech to be closer to the language of their interlocutors. In this way, it is believed that they would be deemed more favourable. This phenomenon is the interest of the Communication Accommodation Theory. This research aims to determine whether and to what level the Vranje vernacular-speaking members of a Vranje-related Facebook group are willing to accommodate their speaking to their interlocutors in different social situations. The findings show that the more formal the setting and the higher the social status оf the interlocutors are, the more speakers are willing to converge to the standardised version of Serbian. Most subjects use this dialect and believe that there is more to be done for its preservation and suggest multiple ways of doing so. Nonetheless, those suggestions reflect their awareness of prejudice towards the dialect.

КЉУЧНЕ РЕЧИ / KEYWORDS: 

Communication Accommodation Theory, accommodation, attitudes, the Serbian language Vranje vernacular, dialect

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