46th International Congress for the History of Pharmacy (2024) (стр. 23-27)
АУТОР / AUTHOR(S): Dragana Jocić 
, Jelena Avramović, Valentina Marinković , Dušanka Krajnović
DOI: 10.46793/ISHP46.023J
САЖЕТАК / ABSTRACT:
The PHOENIX Group, founded by Adolf Merckle in 1994, stands as a prominent entity in the European pharmaceutical distribution sector. With origins tracing back over a century, the company has experienced significant growth and transformation, positioning itself as a market leader in numerous countries (1-3). Over the decades, PHOENIX has navigated the dynamic and often challenging landscape of the pharmaceutical industry with strategic foresight and adaptability (3,4). This paper examines the evolution of the PHOENIX Group, its strategic acquisitions, and its substantial impact on the pharmaceutical distribution landscape in Europe. By delving into the company’s historical milestones, strategic decisions, and innovative approaches, we aim to highlight how PHOENIX has not only adapted to but also shaped the evolving needs of the healthcare sector. The analysis will also explore the company’s role in enhancing supply chain efficiency, expanding market reach, and fostering advancements in pharmaceutical retail and distribution across the continent.
КЉУЧНЕ РЕЧИ / KEYWORDS:
ЛИТЕРАТУРА / REFERENCES:
- PHOENIX Pharmahandel GmbH & Co KG. (Various years). Annual Reports. Available at:
https://www.phoenixgroup.eu/en/publications/financial-reports. - PHOENIX Group. (2024). History. Available at:
https://www.phoenixgroup.eu/en/about-phoenix/history. - PHOENIX Group. (2023). PHOENIX group’s fiscal year: acquisition amplifies revenue growth. Available at: https://www.phoenixgroup.eu/en/publications/press-section/press-release/phoenix-groups-fiscal-year-acquisition-amplifies-revenue-growth.
- PHOENIX Group. (2023). Sustainability Report. Available at: https://www.phoenixgroup.eu/fileadmin/media/Publications/annual_report/2023/Sustainability_Report_2022-2023_v2.pdf.