ARTIFICIAL INTELLIGENCE AND INTELLECTUAL CAPITAL IN STRENGTHENING THE RESILIENCE OF FAMILY BUSINESSES

Green agenda of the European union, family business and artifical intelligence – political and social aspects : thematic journal of papers. Book 1 (2025) (knjiga 1, 135-157. str.) 

 

AUTOR(I) / AUTHOR(S): Nemanja Lekić , Snežana Lekić

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DOI: 10.46793/87143.26.5.135L

SAŽETAK / ABSTRACT:

Family businesses in the Western Balkans operate in an environment shaped by continuous transformations, sustainability imperatives, and rising competitive pressures. This paper examines the interdependence between intellectual capital and artificial intelligence (AI) in strengthening resilience and advancing the transition toward sustainable and innovative business models. Particular attention is given to the role of human, structural, and relational capital in supporting digital transformation, while AI is conceptualised as a catalyst that connects and reinforces these intangible resources. Beyond the theoretical framework, the paper proposes a conceptual model that is validated through sectoral research covering urban green infrastructure, sustainable agriculture, the organic food market, agri-food supply chain safety, and biodiversity preservation. This integrated approach demonstrates that the model is not only a theoretical construct but also a practical framework aligned with the EU Green Agenda, providing family businesses with pathways to long-term resilience and competitiveness. The contribution of this study lies in bridging theory and practice by offering a model that can guide policymakers, researchers, and practitioners in designing strategies for sustainable family entrepreneurship in the Western Balkans.

KLJUČNE REČI / KEYWORDS:

family entrepreneurship, intellectual capital, resilience, artificial intelligence, digital transformation, sustainability, EU Green Agenda, Western Balkans

PROJEKAT / ACKNOWLEDGEMENT:

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