ARTIFICIAL INTELLIGENCE IN THE FUNCTION OF DIGITAL TRANSFORMATION OF THE NATIONAL ECONOMY

Green agenda of the European union, family business and artifical intelligence – political and social aspects : thematic journal of papers. Book 1 (2025) (knjiga 1, 65-84. str.) 

 

AUTOR(I) / AUTHOR(S): Petar Veselinović 

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DOI: 10.46793/87143.26.5.065V

SAŽETAK / ABSTRACT:

With the Fourth Industrial Revolution, digital transformation has become the main catalyst for innovation, modernization, economic growth, competitiveness, and comprehensive socio-economic progress. Digital transformation is the process of integrating digital technologies into all areas of business, accompanied by radical changes in how technology and business processes are utilized to enhance user experiences in line with the ever-evolving market dynamics. We are living in an exciting era of fundamental technological changes. What was considered “science fiction” just yesterday is becoming a reality today through new products and services that are now indispensable in our daily lives. Beyond the new opportunities it brings, digital transformation also changes the way we live, work, and interact with one another— ultimately reshaping the way we manage businesses. The rules of doing business have changed. The proliferation of new digital technologies and the emergence of new threats to traditional business practices are driving the transformation of business models and processes across all sectors of a national economy. Artificial intelligence plays a key role in this process and is becoming increasingly present in various aspects of life. In recent times, there has been growing discussion around both the capabilities and the challenges brought by artificial intelligence. From the economy to education, the implementation of AI is significantly altering the way we live and work. This paper will highlight the importance of artificial intelligence in the digital transformation of the economy, as well as its role in financing economic growth and development.

KLJUČNE REČI / KEYWORDS:

artificial intelligence, digital transformation, innovation, competitiveness, development strategy

PROJEKAT / ACKNOWLEDGEMENT:

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