XIV International Conference on Industrial Engineering and Environmental Protection – IIZS 2024, str. 256-262
АУТОР / AUTHOR(S): Zlatko Lacković, Milan Ivanović, Krešimir Lacković
DOI: 10.46793/IIZS24.256L
САЖЕТАК / ABSTRACT:
This In this research, artificial intelligence is set as a support for strategic communication, with the aim of defining a business strategy and its effective implementation. In this sense, the object is strategic management and necessary communication, and the subject is artificial intelligence and its application possibilities. Research on artificial intelligence and its application confirms the hypothesis that artificial intelligence is an important factor in the effectiveness of the strategic communication process. In addition, the development of information technology lays the foundation for future research on this topic
КЉУЧНЕ РЕЧИ / KEYWORDS:
Artificial intelligence, Corporation, Management, Strategy
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