АУТОР / AUTHOR(S): Tamara Lepetić
DOI: 10.46793/CSGE5.81TL
САЖЕТАК / ABSTRACT:
Understanding the intangible cultural heritage as an important element of the cultural identity of a town or a geographical entity is a contribution to understanding the complex processes of the wider community and their symbolic and spiritual values. In this sense, in this paper I will deal with the cities in Boka Kotorska, with a focus on Kotor and Herceg Novi. The research includes the analysis of cultural content in the mentioned towns, the observation of those elements of intangible culture that strive to be integrated in the modern space. In other words, in my work I will deal with those aspects of cultural heritage through which they try to secure the symbolic values of the local community in such a way that they “fit” into the modern cultural space. So, I am interested in the relationship between the wider community and intangible culture, its use in the contemporary environment, and the promotion of this geographical unit as a specific cultural area within Montenegro.
Bearing in mind that we are talking about coastal towns, I will also deal with the combination of tourism and culture, more precisely, the promotion of the “cultural products” of this geographical entity. In this sense, the research also includes an analysis of the importance of the My CrnaGora portal, within which the mentioned cities are promoted as a destination. Starting from the assumption that in these cities the question of cultural identity is simultaneously a question of image and positioning on the map of coastal cities in the surrounding area, in this paper I will present the potential of intangible cultural heritage in the process of cultural and touristic affirmation of the towns in Boka Kotorska.
In such environment, sustainability and (modern) application of intangible culture proved to be a key parameter in constructing the cultural identity of the town, the geographical entity and its promotion. Therefore, one of the conclusions of this paper is that if there is a sustainability and/or need for further use of an element of intangible culture, it will be protected in the future and through different social circumstances and practice and will become one of the key patterns for building cultural identity of Boka Kotorska.
КЉУЧНЕ РЕЧИ / KEYWORDS:
cultural identity; intangible culture; contemporary space; promotion; Boka Kotorska