АУТОР / AUTHOR(S): Jovana Todorić 
, Dejan Doljak
DOI: 10.46793/CSGE5.45JT
САЖЕТАК / ABSTRACT:
Consumer activities include shopping, entertainment and recreation and they play an important role in determining the urban economy, the city landscape, and the lifestyle of inhabitants. The spatial distribution of consumer locations in the city follows spatial patterns of shopping, entertainment and recreation activities. In contrast to the urban outskirts, the city center usually represents an attractive zone for all consumer activities. However, there are other hot spots for shopping, entertainment and recreation beside the city center. Studies have shown that local (neighborhood) orientation in shopping and leisure activities is one of the most important regularities in consumer spatial behaviour. This research aims to shed light on the similarities and differences in the spatial behavior of both, the residents of the central and peripheral areas in Belgrade (Serbia). Residents living in the city center and those from the outskirts differ in their socio-economic status (educational level, income, car ownership etc.) and consequently in their way of life. Additionally, the central and peripheral city areas are characterized by numerous specificities related to the population density, types of housing, area development, infrastructure, the presence of shops, services and places for leisure and recreation activities in the neighborhood, traffic connections with the surrounding areas, and the like.
The research assumes that the most attractive consumer zones, regardless of their position, are equally appealing to the residents of the entire city. The research is based on the analysis of movements of the residents living in two Belgrade municipalities—Stari grad in the city core and Grocka with peripheral location. The survey included a total of 1,765 respondents, who had 1,774 movements in total. Their primary movements (to work and school) and consumer movements (with the purpose of shopping, entertainment and recreation) by all modes (on foot, by car, by public transport) were observed. The key indicator is the destination of each movement, that shows the connection between the place of residence and the place of consumption. The basic method applied is the spatial analysis of movements, with the thematic movement maps as a main result. The maps enabled the visual interpretation of the results, that helped to define the spatial mobility patterns and the underlying rules of the primary and consumer mobility in two municipalities.
КЉУЧНЕ РЕЧИ / KEYWORDS:
consumer mobility; socio-economic status; center-periphery rule; neighborhood; Belgrade