INNOVATION AND DIGITALIZATION IN AGRICULTURE AND RURAL DEVELOPMENT

Innovation and digitalization are transforming modern agriculture, offering tools and techniques that increase productivity while promoting sustainability. This study examines the role of precision farming, Internet of Things (IoT) devices, drones, and satellite monitoring in optimizing resource use, reducing environmental impact, and enhancing decision-making processes at farm level. By integrating technology into agricultural practices, farmers can monitor soil health, water usage, and crop growth in real time, leading to more eficient and environmentally friendly production systems. Additionally, digital platforms facilitate knowledge sharing, market access, and cooperation among rural communities, supporting local economies. The research highlights successful case studies from Europe, illustrating how technology adoption improves both economic performance and environmental outcomes. Challenges such as high initial investment, digital literacy, and infrastructure limitations are discussed. Finally, the study provides recommendations for policymakers and stakeholders to accelerate technology-driven sustainable agriculture and rural development.

KEYWORDS / KLJUČNE REČI: 

Innovation, digitalization, agriculture, rural development

ACKNOWLEDGEMENT / PROJEKAT:

This research was partially conducted as a result of the Erasmus+ mobility of Dobra Andreea, Trîmbez Alexandra-Maria and Varghida Costa-Alexandru at the Institute of Agricultural Economics, Belgrade, Serbia. The mobility took place from December 8, 2025, to December 12, 2025.

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