THE IMPORTANCE OF EDUCATION AND PUBLIC AWARENESS ON CONSUMER PROTECTION

The study “The Importance of Education and Public Awareness on Consumer Protection” investigates Romanian consumers’ knowledge, perceptions, and behaviors regarding their rights and obligations. It examines the degree of trust in institutions and organizations responsible for consumer protection and the ways consumers react when their rights are violated. Using documentary research, analytical methods, and a questionnaire-based survey, the paper evaluates the level of awareness, while identifies gaps in consumer education. Results support the hypothesis that consumer awareness is generally low, limiting the effectiveness of legal frameworks and institutional actions. The findings emphasize that improving consumer education is essential for ensuring rights protection and fostering a well-functioning market.

KEYWORDS / KLJUČNE REČI: 

Education, awareness, market, Romania, consumer protection

ACKNOWLEDGEMENT / PROJEKAT:

This research was partially conducted as a result of the Erasmus+ mobility of Ana Nițu and Gürler Bulent-Marin at the Institute of Agricultural Economics, Belgrade, Serbia. The mobility took place from April 6, 2025, to April 12, 2025.

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