POJAM I PRAVNO REGULISANJE UPOTREBE „KOLAČIĆA“

Međunarodna naučna konferencija VLADAVINA PRAVA U VREME
INSTITUCIONALNIH PROMENA, Kragujevac, 29 – 30. maj 2026. [str. 617-635]

 

AUTHOR(S) / AUTOR(I): Nikola Milosavljević

 

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DOI: https://doi.org/10.46793/XXIIMajsko.617M

ABSTRACT / SAŽETAK:

Autor u radu se bavi analizom pojma, funkcija i pravnog regulisanja kolačića kao široko rasprostranjene tehnike prikupljanja podataka u digitalnom okruženju. Polazeći od nepostojanja jedinstvene pravne definicije, u radu se razmatraju osnovne karakteristike, vrste i načini funkcionisanja kolačića, sa posebnim osvrtom na nužne, analitičke i marketinške kolačiće. Cilj rada je da se utvrdi pravna priroda kolačića, analizira postojeći normativni okvir i ukaže na granice i pravce njegovog daljeg razvoja. U radu su primenjeni dogmatsko-normativni metod, kroz analizu relevantnih propisa, evropskog i nacionalnog zakonodavstva, kao i uporednopravna i deskriptivna metoda radi sagledavanja pravnih i tehničkih aspekata funkcionisanja kolačića. Zaključuje se da postojeći okvir predstavlja značajan mehanizam zaštite, ali da je neophodno njegovo dalje unapređenje u skladu sa razvojem tehnologije

KEYWORDS / KLJUČNE REČI: 

kolačići, zaštita podataka o ličnosti, privatnost, pristanak, elektronske komunikacije, GDPR, ePrivacy direktiva

ACKNOWLEDGEMENT / PROJEKAT:

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