Impressum (str. 1-5)
ADVANCED MODALITIES AND EVOLUTION OF ORGANIZATIONAL STRUCTURE IN SPORTS SYSTEMS
Života Radosavljević, Milan Radosavljević, Aleksandar Anđelković
God. 17 Br. XVII, issue II (2026): MENADŽMENT U SPORTU (str.8-49)
SPORT AS AN INSTRUMENT OF SOFT POWER
Sofija Milenković, Miraš Milašinović, Branko Vuković
God. 17 Br. XVII, issue II (2026): MENADŽMENT U SPORTU (str. 50-73)
QUANTITATIVE EVALUATION OF ERASMUS+ SPORT CALLS: COOPERATION PARTNERSHIPS AND CAPACITY BUILDING USING AN INPUT-ORIENTED DEA VRS MODEL
Ivan Brkić, Milica Nestorović, Milica Popović
God. 17 Br. XVII, issue II (2026): MENADŽMENT U SPORTU (str. 74-118)
AI-DRIVEN DIGITAL MARKETING FOR ENHANCING USER EXPERIENCE PERSONALIZATION IN THE ESPORTS INDUSTRY
Ivana Baltezarević, Stefan Milojević, Radoslav Baltezarević, Stefan Krsmanović
God. 17 Br. XVII, issue II (2026): MENADŽMENT U SPORTU (str. 119-157)
EXTERNAL CHARACTERISTICS AND SYMBOLISM OF FOOTBALL SUPPORTER GROUPS AS ELEMENTS OF SECURITY RISK ASSESSMENT
Vladimir Šebek, Nikola Jelić
God. 17 Br. XVII, issue II (2026): MENADŽMENT U SPORTU (str. 158-195)
CHALLENGES AND OPPORTUNITIES FOR SPORTS MANAGEMENT IN SUPPORTING PEOPLE WITH EPILEPSY IN SPORT
Aleksandar Petrović, Dražen Jovanović, Miljan Adamović, Dragan Milačić
God. 17 Br. XVII, issue II (2026): MENADŽMENT U SPORTU (str.196-237)
TRANSFORMATION OF THE SPORTS COACH ROLE IN THE GENERATIVE AI ERA: FROM ANALYTICS TO STRATEGY CO-CREATION
Srećko Bačevac, Vuk Vujović, Jovan Veselinović
God. 17 Br. XVII, issue II (2026): MENADŽMENT U SPORTU (str. 238-292)