Impressum (str. 1-5)
E-SPORT: LEGAL REGULATION AND ORGANIZATION
Ana Gavrilović, Marko Gavrilović, Bojana Ostojić, Hrvoje Hudoletnjak
God. 17 Br. XVII, issue I (2026): MENADŽMENT U SPORTU (str. 8-49)
INTEGRATION OF MARKETING AND FINANCIAL SUSTAINABILITY IN THE MANAGEMENT OF SPORTS ASSOCIATIONS: EXPLORATORY CASE STUDY
Ana Anufrijev, Goran Dašić, Anđelka Aničić
God. 17 Br. XVII, issue I (2026): MENADŽMENT U SPORTU (str. 50-97)
APPLICATION OF STATISTICAL MODELS IN THE QUANTITATIVE ANALYSIS OF THE SPORTS MARKET
Nataša Milojević, Svetlana Tasić, Yana Ustnova
God. 17 Br. XVII, issue I (2026): MENADŽMENT U SPORTU (str. 98-126)
STRATEGIC MANAGEMENT IMPACT ON SPORTS ENTREPRENEURSHIP DEVELOPMENT
Igor Radošević
God. 17 Br. XVII, issue I (2026): MENADŽMENT U SPORTU (str. 127-175)
DETERMINANTS OF CONSUMER BEHAVIOR IN SPORTS MARKETING: AN EMPIRICAL ANALYSIS OF THE IMPACT OF SPONSORSHIP, BRAND IMAGE, AND DIGITAL CAMPAIGNS
Marko Pavlović, Milijanka Ratković, Dragana Đurić
God. 17 Br. XVII, issue I (2026): MENADŽMENT U SPORTU (str. 176-192)
SCOREBOARD AND STOCKBOARD LINKING MATCH OUTCOMES WITH FINANCIAL VOLATILITY IN FOOTBALL
Vladimir Pavićević, Jasmina Đurašković, Sonja Žarković
God. 17 Br. XVII, issue I (2026): MENADŽMENT U SPORTU (str. 210-244)