2nd International Conference on Chemo and Bioinformatics ICCBIKG 2023 (232-235)
АУТОР(И) / AUTHOR(S): Ana Spasojević, Stefan Zdravković
Е-АДРЕСА / E-MAIL: ana.spasojevic@kg.ac.rs
DOI: 10.46793/ICCBI23.232S
САЖЕТАК / ABSTRACT:
The goal of the research is to determine whether consumer ethnocentrism has a positive impact on the competitiveness of companies at the micro level, as well as whether the aforementioned implies an improvement in competitiveness at the macro level, i.e., the state’s ability to place its products on the international market and thus ensure economic growth and an increase in the standard of living of citizens. Research was conducted using the survey method in which 128 citizens of the Republic of Serbia and 37 managers employed in domestic companies participated, and their answers were analyzed using the SPSS statistical program. The results showed that there is a high degree of consumer ethnocentrism among consumers in Serbia, as well as that the managers of domestic companies claim that such a purchase pattern improves the competitiveness of companies on a micro level. After that, on the basis of the Diamond Model of National Advantages by Michael Porter, as well as the Global Competitiveness Index of The World Economic Forum, the conclusion is drawn that the competitiveness of companies (micro level) improves the competitiveness of the state (macro level).
КЉУЧНЕ РЕЧИ / KEYWORDS:
consumer ethnocentrism, microeconomic competitiveness, macroeconomic
competitiveness, economy, Republic of Serbia
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