Naučna konferencija sa međunarodnim učešćem Politika ekonomske stabilnosti, digitalizacija obrazovanja i cirkularna ekonomija u državama Zapadnog Balkana, Knj. 5 (pp. 269-279)
АУТОР(И) / AUTHOR(S): Meri Nešković 
, Aleksandar Gajić
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DOI: https://doi.org/10.46793/83138-02.269N
САЖЕТАК / ABSTRACT:
The implementation of information technologies, among others, represents a significant determinant in the concept of the development of tourism and the hotel industry. The wishes of tourists are changing, which has encouraged of the Western Balkan countries to create a tourist offer filled with attractive content.
Modern trends in the global tourism market are in favor of countries of subregion as a tourist destination. The tourists several short vacations during the year, excursions, return to nature and active vacation, rich cultural heritage, authentic experience and high quality products. The result is a constant increase in the number of arrivals and overnight stays of domestic and foreign tourists, as well as foreign exchange inflows. By dividing the work of the CRS and DMS system of travel agencies, tour operators and airlines, computer solutions for hotel business are also made possible. In addition to hotel companies, solutions for managing the work of tourist destinations were created as a unique excension of marketing strategies and operational business. Thanks to the adopted European development strategies, tourism attracts a large part of financial resources for new investments, training of the workforce and creating a more favorable image of our country in the world.
КЉУЧНЕ РЕЧИ / KEYWORDS:
market determinant, tourism, CRS concept, DMS system, economy, hotel industry, Western Balkan
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