DIGITALIZATION OF THE AGRICULTURAL SECTOR: DRIVER OF COMPETITIVENESS AND SUSTAINABILITY OF THE RURAL ECONOMY

The digital transformation of agriculture represents a key catalyst for enhancing competitiveness, productivity, and sustainability within the rural economy. In recent years, the integration of digital technologies- such as precision farming, smart sensors, data analytics, drones, and artificial intelligence- has reshaped traditional agricultural practices, contributing to more eficient resource management, reduced environmental impact, and improved decision-making processes. This paper explores the role of digitalization as a strategic driver of rural development, emphasizing its potential to increase value creation, foster innovation, and strengthen the resilience of rural communities. The analysis highlights both the opportunities and challenges associated with digital adoption, including issues related to digital infrastructure, technological literacy, financial accessibility, and policy support. The findings underline that digitalization, when supported by coherent policies and inclusive strategies, can significantly boost the competitiveness of the agricultural sector and promote long-term sustainability of rural economies within the broader context of the European Green Deal and global sustainable development goals.

KEYWORDS / КЉУЧНЕ РЕЧИ: 

E-agriculture, rural economy, competitiveness, sustainability, innovation

ACKNOWLEDGEMENT / ПРОЈЕКАТ:

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