VI international scientific conference Sustainable agriculture and rural development, 11-12. 12. 2025, Belgrade [pp. 691-702]
AUTHOR(S) / АУТОР(И): Jurica Bosna 
, Adis Puška , Ilija Stojanović
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DOI: https://doi.org/10.46793/zbIEP25.691B
ABSTRACT / САЖЕТАК:
This research aims to conduct a strategic analysis of rural tourism in Zadar County using the SWOT method. Tourism activities in the county are mostly focused on the sea and sun, while rural areas remain underdeveloped. Strengthening tourism in rural settlements is therefore important for achieving sustainable development across both coastal and inland areas of the county. In order to determine which advantages rural tourism should be built on, which shortcomings require urgent correction, which potentials should be used and which threats should be mitigated, the weight of the SWOT analysis statements will be determined using the SiWeC (Simple Weight Calculation) method. Expert opinion will be used for this purpose. The results of the research will contribute to the improvement of rural tourism in Zadar County.
KEYWORDS / КЉУЧНЕ РЕЧИ:
Rural tourism, SWOT analysis, Zadar County, SiWeC method
ACKNOWLEDGEMENT / ПРОЈЕКАТ:
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