STRATEGIC PLANNING OF TOBACCO PRODUCTION IN MACEDONIA TROUGH A SWOT ANALISIS

AUTHOR(S) / АУТОР(И): Silvana Pashovska

E-MAIL: silvana.pasoska@uklo.edu.mk

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DOI: 10.46793/SBT29.36SP

ABSTRACT / САЖЕТАК:

The production of oriental tobacco in the Republic of North Macedonia has real development opportunities during a long-term period, viewed from the perspective of world requirements for the representation of oriental types of tobacco in the tobacco mixture in the production of quality cigarettes, as well as for other, broader needs of this type. tobacco at the world level. In addition, precisely the production of tobacco in Macedonia, for a large part of the population provides a condition for improving its social and economic position, engagement of almost all members of the family, creation of work habits (of course, within the framework of non-abuse of child labor) among young people , and thus their possible turning away from bad habits and from reaching out to vices, as well as generally speaking, improving the financial benefits for the state. In perspective, tobacco production, with some oscillations, has a stable trend of movements, with slight upward trends in world production, which we need to adjust and follow.
Bearing in mind the significance and importance of tobacco as an industrial culture from an economic and social aspect, it is necessary to analyze all aspects significant for this sphere, i.e. all weaknesses, strengths, opportunities and threats, sublimated in a detailed SWOT analysis through which perceived the impact of the internal and external environment, as well as the challenges that follow in the future. Precisely because of this, this paper is aimed at analyzing the factors important for tobacco production, by giving recommendations for taking future steps that will lead to greater efficiency and effectiveness of all stakeholders involved in this activity.

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