POPULARNA KULTURA KAO OBLIK DRŽAVNE MEKE MOĆI

Omladina i popkulturni uticaji : zbornik radova 2024, (31-54)

AUTHOR(S) / AUTOR(I): Stefan V. Mandić

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DOI: 10.46793/Omladina24.031M

ABSTRACT / SAŽETAK:

Osim putem ekonomskog bogatstva i vojne sile uticaj država se često manifestuje i putem njihove meke moći. Ovaj pojam podrazumeva sposobnost određene države da produkcijom kulturnih sadržaja u svetu širi pozitivnu sliku o sebi i samim tim usmerava svetsku javnost ka prihvatanju vrednosti i normi koje su skladu sa njenim ekonomskim, političkim i geopolitičkim interesima. Stvaranjem i plasiranjem sadržaja popularne kulture svetske sile teže da kroz meku moć oblikuju ideološke svetonazore. Osnovni cilj ovog rada će stoga biti da se utvrdi kako svetske sile poput SAD, Kine i Rusije ostvaruju meku moć svojom kulturnom produkcijom. Pri tome će biti ispitan odnos između privatnog i javnog sektora u projektovanju meke moći velikih sila. Posebna pažnja će biti posvećena Japanu, Južnoj Koreji i Indiji s obzirom na to da su u pitanju države koje odlikuje razvijena popularna kultura praćena značajnim globalnim uticajem. Svi ovi primeri biće upotrebljeni i pri razmatranju pitanja da li su svi oblici meke moći nastali kao rezultat državnog projekta ili se pak mogu razviti i spontanom tržišnom kulturnom produkcijom. Na samom kraju rada biće ispitan dominantan oblik popularne kulture u Srbiji i stepen razvijenosti meke moći ove države.

KEYWORDS / KLJUČNE REČI:

meka moć, popularna kultura, država.

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