UREĐENJE EFIKASNOSTI I PERSONALIZACIJE USLUGA PUTEM PRIMENE VEŠTAČKE INTELIGENCIJE U HOTELSKOJ INDUSTRIJI

Ekonomist 2 (2024) (9-31)

AUTHOR(S) / АУТОР(И): Tamara Gajić, Dragan Vukolić, Snežana Knežević

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DOI: 10.46793/EKONOMIST3.2.1G

ABSTRACT / САЖЕТАК:

Ovo istraživanje ispituje uticaj veštačke inteligencije (VI) na unapređenje operativne efikasnosti i personalizaciju usluga u hotelskom sektoru. VI tehnologije su postale ključni faktor u transformaciji hotelskog poslovanja, omogućavajući automatizaciju zadataka, optimizaciju resursa, kao i pružanje personalizovanih usluga gostima. Primenom VI, hoteli postižu veću efikasnost, smanjenje operativnih troškova i prilagođavanje usluga individualnim preferencijama gostiju. Nalazi istraživanja potvrđuju da VI značajno doprinosi poboljšanju brzine usluge, smanjenju troškova rada i unapređenju korisničkog iskustva kroz personalizaciju. Ipak, izazovi kao što su prekomerna zavisnost od tehnologije i zaštita privatnosti podataka ostaju ključna pitanja na koja treba dati odgovor. Rezultati istraživanja pružaju praktične uvide za hotelijerski sektor i postavljaju temelje za dalja istraživanja o integraciji VI tehnologija u hotelsko poslovanje.

KEYWORDS / КЉУЧНЕ РЕЧИ:

VI/AI, personalizacija usluga, efikasnost poslovanja, hotelska industrija

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