Ekonomist 2 (2023) (24-32)
AUTHOR(S) / АУТОР(И): Abdulah Mohamed Abdallah Owen
E-MAIL: abdowen84@gmail.com
Download Full Pdf
DOI: 10.46793/EKONOMIST2.2.3
ABSTRACT / САЖЕТАК:
Neprofitne organizacije se nalaze pred mnogo izazova u modernom društvu, koje je opterećeno rastućom dinamikom i konkurencijom. Stoga je tendencija da neprofitne organizacije inkorporiraju praksu korporativnog upravlјanja u domenu organizacije, kontrole i poslovne odgovornosti. To je pomerilo težište operativnog upravljanja modernim neprofitnim organizacijama na privlačenje sredstava, a zadržava se strateška mera uspešnost neprofitne organizacija doprinosom u društvenoj dimenziji. Primarni cilj ovog rada jeste da se prikažu i istaknu odrednice modernog koncepta upravljanja neprofitnim organizacijama u cilju zadovoljenja javnog interesa odnosno stejkholdera. Adekvatna primena i dizajniranje specifičnih poslovnih modela za različite tipove neprofitnih organizacija omogućuje da se ostvaruju mnogobrojni benefiti za sve društvene aktere. Stoga rezultati rada mogu biti od koristi kreatorima društvenih politika kao instrument unapređenja društvenog okvira, a kreatorima neprofitnih organizacija kao osnova za unapređenje svrsihodnosti poslovanja.
KEYWORDS / КЉУЧНЕ РЕЧИ:
neprofitne organizacije, poslovne perfomanse, poslovni model
REFERENCES / ЛИТЕРАТУРА:
- Álvarez-González, L. I., García-Rodríguez, N., Rey-García, M., & Sanzo-Perez, M. J. (2017). Business-Nonprofit Partnerships as a Driver of Internal Marketing in Nonprofit Organizations. Consequences for Nonprofit Performance and Moderators. BRQ Business Research Quarterly, 20(2), 112–123. https://doi.org/10.1016/j.brq.2017.01.001
- Andreasen, A. R., Kotler, P., & Parker, D. (2008). Strategic marketing for nonprofit organizations, Pertince Hall, New York
- Attouni, M. A. K., & Mustaffa, C. S. (2014). How do non-profit organizations in Libya adopt and use social media to communicate with the society. Procedia-Social and Behavioral Sciences, 155, 92-97.
- Awobamise, A. O., & Jarrar, Y. (2018). Strategic Public Relations in Post-Gaddaffi Libya for Non-Profit Organizations: A Focus on the Rebuilding Efforts of Bokra and Attawasul. RIMCIS: Revista Internacional y Multidisciplinar en Ciencias Sociales, 7(2), 135-158.
- Carlos Pinho, J., Paula Rodrigues, A.and Dibb, S. (2014), „The role of corporate culture, market orientation and organisational commitment in organisational performance: The case of non-profit organisations“, Journal of Management Development, Vol. 33 No. 4, pp. 374-398. https://doi.org/10.1108/JMD-03-2013-0036
- Gajdová, D. (2018). Financial Sustainability Criteria and their testing in the conditions of the Slovak Non-Profit Sector.Contemporary Economics, 12(1)
- Hughes, A. C., Qiao, H., & Orr, M. C. (2021). Extinction targets are not SMART (Specific, measurable, ambitious, realistic, and time Bound). BioScience, 71(2).
- Kicova, E. (2020). Marketnig instrumentarium of non–profit organizations, Economic and Social Development: Book of Proceedings, 126-134.
- Klishina, Y. E., Glotova, I. I., Uglitskikh, O. N., Tommilina, E. P., & Podkolzina, I. M. (2017). Peculiarities of the financial policy of non-profit organizations in the macroeconomic unstable environment. Revista ESPACIOS, 38(34)
- Kotler, P. (1975) Marketing for Nonprofit Organization, Prentice Hall, New York
- Masenya, M. J., & Booyse, J. J. (2016). A community needs responsive management training model: Re-envisioning management training for pastors of the International Assemblies of God Church. VERBUM et Ecclesia, 37(1), 1-9.
- Mainardes, E. W., Raposo, M., & Alves, H. (2014). Universities need a market orientation to attract non-traditional stakeholders as new financing sources. Public organization review, 14, 159-171.
- Nageswarakurukkal, K., Gonçalves, P., & Moshtari, M. (2020). Improving fundraising efficiency in small and medium sized non-profit organizations using online solutions. Journal of Nonprofit & Public Sector Marketing, 32(3), 286-311.
- Treinta, F. T., Moura, L. F., Almeida Prado Cestari, J. M., Pinheiro de Lima, E., Deschamps, F., Gouvea da Costa, S. E. & Leite, L. R. (2020). Design and implementation factors for performance measurement in non-profit organizations: A literature review. Frontiers in Psychology, 11.
- Wood, V. R., Bhuian, S., & Kiecker, P. (2000). Market orientation and organizational performance in not-for-profit hospitals. Journal of business research, 48(3), 213-226.
- https://www.wallstreetmojo.com/for-profit-vs-nonprofit-organizations (Kumar Srivastav A. Vaidya D. Nonprofit vs For Profit Organizations).
- https://www.investopedia.com/terms/n/non-profitorganization.asp