VI international scientific conference Sustainable agriculture and rural development, 11-12. 12. 2025, Belgrade [pp. 25-34]
AUTHOR(S) / АУТОР(И): Graciela Benseny 
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DOI: https://doi.org/10.46793/zbIEP25.025B
ABSTRACT / САЖЕТАК:
Rural tourism in Argentina has become a key strategy for economic diversification and restructuring in the face of depopulation, productive concentration, and the structural crisis of the agricultural sector. It represents a complementary alternative to traditional farming activities, promoting economic diversification and enhancing the value of local landscapes and heritage. The district of General Pueyrredon, characterized by its territorial diversity and the dominance of its main city, Mar del Plata, offers experiences that integrate production, nature, and culture. This study analyzes the role of rural tourism as a driver of sustainable development, capable of linking natural, cultural, and social heritage with new circuits of consumption and territorial production, while exploring its potential to strengthen local identities and generate sustainable territorial development strategies. A qualitative and territorial approach is applied to examine recent transformations, opportunities, and challenges in the consolidation of rural tourism. The results indicate that rural tourism in Argentina provides complementary income and redefines social, productive, and symbolic relationships, positioning itself as a viable alternative for territorial restructuring and socioeconomic resilience
KEYWORDS / КЉУЧНЕ РЕЧИ:
Rural tourism, territory, local development, economic restructuring, tourist space
ACKNOWLEDGEMENT / ПРОЈЕКАТ:
REFERENCES / ЛИТЕРАТУРA:
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