VI international scientific conference Sustainable agriculture and rural development 11-12. 12. 2025, Belgrade [pp. 1-10]
AUTHOR(S) / АУТОР(И): Marijana Joksimović 
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DOI: https://doi.org/10.46793/zbIEP25.001J
ABSTRACT / САЖЕТАК:
In the face of increasing demands for more eficient, environmentally sustainable, and socially responsible agricultural systems, sustainable agriculture has assumed a central role in rural development strategies. This paper investigates economic models that support sustainable agriculture, with a particular focus on the transformative impact of the digital revolution. It analyzes the potential applications of smart farming, precision technologies, and digital platforms as tools to enhance productivity, reduce costs, and improve the market competitiveness of agricultural holdings. The study also considers the role of public policies, investments in digital infrastructure, and farmer education in fostering the transition toward sustainable production models. It concludes that digital transformation can significantly improve the economic sustainability of agriculture; however, its full potential is contingent upon the level of digital literacy, access to technologies, and institutional support.
KEYWORDS / КЉУЧНЕ РЕЧИ:
Sustainable agriculture, economic models, digital transformation, agribusiness, rural development, smart farming
ACKNOWLEDGEMENT / ПРОЈЕКАТ:
This paper is part of the results of research on project U 01/2023 Green economy in the era of digitization, Faculty of Finance, Banking and Auditing, Alpha BK University in Belgrade.
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