SEMIOTICS OF THE POLITICAL ADVERTISEMENT DISCOURSE ANALYSIS IN TRANSLATION

JEZIK, KNJIŽEVNOST I DIJALOG (2024): 309–316

AUTHOR(S) / АУТОР(И): Ekaterine Topuria

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DOI: 10.46793/LLD24.309T

ABSTRACT / САЖЕТАК:

Discourse analysis and the theory of Translation provide a framework for critically analyzing advertisements beyond their surface meanings, revealing the complex ways in which they communicate ideas, values, and desires to audiences. By examining the language, ideology, narrative structures, audience reception, and discursive strategies of advertisements, discourse analysts can uncover deeper insights into their social, cultural, and political significance via the translated text. Dialogue in communication and media studies can be a valuable tool for examining texts of advertisements in English form Georgian and visa versa and understanding the ways in which they construct meaning, persuade audiences, and reflect cultural norms.

One of the discourse analysis types involves analyzing the language used in advertisements, as well as the signs and symbols employed. This includes examining the choice of words, slogans, and visual elements such as images, colors, and logos. Semiotics, the study of signs and symbols, helps in understanding how meaning is created and communicated through these elements. This in its way helps to define the concrete means of ironical or paradox forms of expressing politicians in political slogans.

KEYWORDS / КЉУЧНЕ РЕЧИ:

analyzing, reflect, social ideologies, paradoxical meanings

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