EVALUATION OF SUSTAINABLE AGRICULTURAL TOURISM CRITERIA

Climate changes and ecological sustainability in agriculture and food production in Serbia, the region and Southeastern Europe : proceedings, (pp. 250-256)

AUTHOR(S) / АУТОР(И): Miroslav Nedeljković1, Slađana Vujičić2

1Institute of Agricultural Economics, Belgrade, Serbia, 2Faculty of Health Studies, University of Bijeljina, Bijeljina, Bosnia and Herzegovina

 

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DOI: 10.46793/MAK2025.250N

ABSTRACT / САЖЕТАК:

In this paper, a group of selected factors of importance for the sustainable development of agritourism in Serbia was assessed using the fuzzy logic of expert decision-making, i.e. the objective multi-criteria decision-making method SiWeC (Simple Weight Calculation). The aim of the research was to determine the significance of the criteria that influence the potential further development of this branch of tourism in our country. The results show the successful application of the selected method, where the criterion “Active participation in tourism activities” together with the criterion “Environmental quality” received the highest rating from the experts. Given the results obtained, it is necessary to improve the criteria that were rated the worst in the future, i.e. work on greater cooperation with the local community through expanded and improved marketing activities of hosts, i.e. service providers. The method used for assessing the criteria thus gains greater transparency in research in this area, and as such needs to be further developed.

KEYWORDS / КЉУЧНЕ РЕЧИ:

Agrotourism, Sustainability, Multi-criteria decision-making, SiWeC method

ACKNOWLEDGEMENTS:

Paper is a part of research financed by the MSTDI RS, agreed in decision no. 451-03-66/2024-03/200009.

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