The second international conference CASB25: Creative industries in the sector of tourism and hospitality – challenges and perspectives

28-29. 03. 2025.

Publisher: Academy of applied studies, Belgrade; Faculty of Sciences, Department of geography, tourism and hotel management, Novi Sad 

ISBN 978-86-6176-112-6

DOI: 10.46793/CASB25

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Invited Lectures

Daniela Angelina Jelinčić, CREATIVE INDUSTRIES IN THE GASTRONOMY SECTOR: THE SCIENCE AND ART OF INFLUENCING THE FLAVOR

10.46793/CASB25.002J

2-11

Miloš Zrnić, EXPLORING GASTRONOMY TOURISM: A CASE STUDY OF ZORNIĆA KUĆA

10.46793/CASB25.012Z

12-17

Tamara Vujić, Danijela Stojanović, Djordje Stojanović, THE SIGNIFICANCE AND APPLICATION OF INNOVATIONS IN GASTRONOMY

10.46793/CASB25.018V

18-22

Marko Gams, TASTING LOCAL INDUSTRIAL HERITAGE THROUGH GASTRONOMIC SOUVENIRS: CASE STUDY ŠALEŠKA VALLEY

10.46793/CASB25.023G

23-29

Dragana Stanisavljević, Goran Perić, Predrag Ilić, GASTRONOMIC PRODUCTS AS A DRIVER FOR TOURISM DEVELOPMENT

10.46793/CASB25.030S

30-34

Dragana Stanisavljević, Zvonko Zlatanović, Dragan Veličković, SERBIA AS A GASTRONOMIC AND TOURIST DESTINATION

10.46793/CASB25.035S

35-41

Vuk Gogić, Aleksandar Božić, RESTAURANT EMPLOYEE ATTITUDES TOWARD CONTEMPORARY TRENDS IN HOSPITALITY AND GASTRONOMY IN PLJEVLJA (MONTENEGRO)

10.46793/CASB25.042G

42-49

Jelena Jević, Goran Jević, APPLICATION OF THE ASSISTIVE TECHNOLOGY IN HOTEL INDUSTRY

10.46793/CASB25.051J

51-57

Miloš Nicić, Anđelka Štilić, TRANSFORMATIVE ROLE OF INFORMATION TECHNOLOGY IN ENHANCING PERSONALIZATION, SECURITY AND CUSTOMER ENGAGEMENT IN TOURISM LOYALTY PROGRAMS

10.46793/CASB25.058N

58-67

Violeta Tošić, Milana Borković, Ljiljana Jovčić, PERSONALIZATION, SECURITY AND BUSINESS OPTIMIZATION IN TOURISM THROUGH THE APPLICATION OF ARTIFICIAL INTELLIGENCE

10.46793/CASB25.068T

68-72

Đorđe Makuljević, Nemanja Filipović, Nikola Radivojević, THE IMPACT OF AI IN THE HOTEL INDUSTRY ON THE SATISFACTION OF HOTEL GUESTS

10.46793/CASB25.073M

73-78

Ivan Kožić, Ivan Sever, Ivo Beroš, APPLICATION OF AI IN TOURISM SENTIMENT ANALYSIS

10.46793/CASB25.079K

79-84

Željko Trezner, Biljana Aksentijević, Dušan Komlenac, INNOVET APPLICATION AS A DIGITAL INNOVATION IN TOURISM AND HOSPITALITY FOR EDUCATION IN VOCATIONAL SCHOOLS

10.46793/CASB25.085T

85-92

Branka Rodić, Anđelka Štilić, Lazar Marković, ARTIFICIAL INTELLIGENCE-DRIVEN INNOVATIONS IN HEALTH TOURISM AND HOSPITALITY: A REVIEW OF BENEFITS AND CHALLENGES

10.46793/CASB25.093R

93-101

Aleksandar Božić, Miloš Zrnić, Vuk Gogić, ARTIFICIAL INTELLIGENCE, ROBOTS AND SERVICE AUTOMATION IN RESTAURANT BUSINESS: AVAILABILITY OF SCIENTIFIC DATA

10.46793/CASB25.102B

102-107

Ivana Lončar, SHOULD WE BE AFRAID OR SHOULD WE EMBRACE ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY INDUSTRY?

10.46793/CASB25.108L

108-116

Maja Šteković, FROM QUIET FARMS TO TOURIST HUB: HOW THE FILM INDUSTRY TRANSFORMED AMISH COMMUNITIES INTO TOURIST CULTURAL AND CULINARY HOTSPOTS

10.46793/CASB25.118S

118-124

Milan Vujić, Đorđe Stojanović, Borko Milaš, THE IMPACT OF CULTURAL TOURISM ATTRACTIONS ON THE DEVELOPMENT OF CREATIVE INDUSTRIES IN THE CITY OF VALJEVO

10.46793/CASB25.125V

125-128

Wu Li-Jun, RESHAPING THE CULTURAL LANDSCAPE OF TOURISM: IN-DEPTH EXPLORATION AND REVIVAL OF MYTHS, LEGENDS, AND FAIRY TALES – A CASE STUDY OF THE GAME ‘BLACK MYTH: WUKONG

10.46793/CASB25.129L

129-137

Natalija Minić, THE BENEFITS FOR THE LOCAL COMMUNITY FROM CREATING POP CULTURAL TOURISM DESTINATION BRANDS

10.46793/CASB25.138M

138-149

Аlenka Divjak, Lea-Marija Colarič-Jakše, THE BATTLE OF THE FRIGID RIVER: HISTORY AND STORYTELLING IN THE VIPAVA VALLEY, SLOVENIA

10.46793/CASB25.150D

150-161

Natalija Gaković, Predrag Maksić, Nebojša Ćurčić, THE ROLE OF POSTMODERN DESIGN IN THE PROMOTION OF THE TOURIST ATTRACTION “PIAZZA D’ITALIA”, NEW ORLEANS

10.46793/CASB25.162G

162-168

 Marko Gams, THE IMPACTS OF FILM TOURISM ON EMERGING DESTINATIONS: FROM KAZAKHSTAN TO THE BALTICS

10.46793/CASB25.169G

169-178

Predrag Todorov, INNOVATIONS IN SUSTAINABLE CULTURAL TOURISM IN BELGRADE: THE DIGITAL TRANSFORMATION OF MUSEUMS

10.46793/CASB25.179T

179-188

Xiaoli Zhang, CRAFTING DESTINATION IMAGE: A SEMIOTIC EXPLORATION OF YUCUN VILLAGE’S LINGUISTIC LANDSCAPE

10.46793/CASB25.189Z

189-203

Emilija Lipovšek, CREATIVE SPACES IN BRIXTON, LONDON

10.46793/CASB25.204L

204-210

Marija Nikolić, Jasmina Arsenijević, Ivana Vasić, THE TOURISM POTENTIAL OF RURAL MANIFESTATIONS: UNDERSTANDING VISITORS’ MOTIVES AND BEHAVIOUR

10.46793/CASB25.211N

211-219

Marija Najdić, Bojana Plemić, Renata Pindžo, EUROPEAN REGULATIONS AND CULTURAL HERITAGE INTERPRETATION

10.46793/CASB25.220N

220-227

Snežana Bajić, Sara Milošević, CONTEMPORARY STRUCTURES IN ARCHITOURISM

10.46793/CASB25.228B

228-236

Ge Tingting, SEASIDE VACATION TOURISM AND CULTURAL INNOVATION: INSPIRATION OF CHINA’S ARANYA HOTEL TO SERBIA’S TOURISM INDUSTRY

10.46793/CASB25.237G

237-241

Sara Stanić Jovanović, Aleksandar Ivanovski, Nevena Miletović, THE MUNICIPALITY OF ARANĐELOVAC AS AN EXAMPLE OF GOOD PRACTICE FOR A SUSTAINABLE TOURIST DESTINATION

10.46793/CASB25.243SJ

243-247

Slobodan Čavić, Svetlana Marković, Miloš Zrnić, THE ROLE OF TOURIST DESTINATION BRAND MANAGEMENT ON THE EXAMPLE OF GASTRONOMIC DESTINATION VOJVODINA IN THE ANALYSIS OF BRAND NETWORK VALUE

10.46793/CASB25.248C

248-254

Predrag Todorov, DEVELOPMENT OF SUSTAINABLE TOURISM PRODUCTS THROUGH ECOTOURISM GUIDING AND EDUCATION: A CASE STUDY OF THE „JEVREMOVAC” BOTANICAL GARDEN

10.46793/CASB25.255T

255-264

Duško Vujačić, Đurđica Perović, Olivera Vlahović, POTENTIAL FOR DEVELOPING LAKE OTILOVICKO AS A DAY TRIP TOURIST DESTINATION

10.46793/CASB25.265V

265-275

Đurđica Perović, Tatjana Stanovčić, Mileva Manojlović, ORGANIZATIONAL CULTURE AND GREEN HOTELS – INNOVATIVE CONCEPTS IN SUSTAINABLE MANAGEMENT PRACTICES – INSIGHTS FROM MONTENEGRO

10.46793/CASB25.276P

276-288

Ismet Karatas, Umit Sengel, TURKEY’S TOURISM IN THE CONTEXT OF DESTINATION SAFETY AND EARTHQUAKE RISK

10.46793/CASB25.289K

289-294

 Marija Trajkov, Marija Najdić, Milan Ilić, Danijela Pecarski, THE POTENTIAL OF REHABILITATION PRIVATE CENTERS IN BELGRADE AND THEIR ROLE IN THE DEVELOPMENT OF MEDICAL TOURISM

10.46793/CASB25.295T

295-300

Natalia Solovjova, Ljiljana Crnčević Radović, Đorđe Popović, INNOVATIONS IN LEGAL PROCEDURES FOR SPA SERVICES IN SERBIA: CASE STUDY OF BANJA KOVILJAČA SPA

10.46793/CASB25.301S

301-309

Vesna Alivojvodić, Aleksandra Vučinić, Strahinja Čukić, Marija Despotović, NAVIGATING FOOD WASTE REDUCTION IN THE SERBIAN HOSPITALITY SECTOR: A CASE STUDY OF HOTELS’ FOOD WASTE VALORISATION

10.46793/CASB25.310A

310-315

Miroslava Petrevska, Ivana Petrevska, MARKETING AND ADVERTISING INDUSTRY IN TOURISM DEVELOPMENT

10.46793/CASB25.317P

317-323

Snežana Bajić, Sara Milošević, CONSTRUCTION OF FOOTBALL STADIUMS – CHALLENGES AND OPPORTUNITIES

10.46793/CASB25.324B

324-334

Mirjana Ilić, Milica Obradović, Jasmina Leković, INVESTMENT STRATEGIES IN CREATIVE TOURISM: EXPLORING THE FINANCIAL VIABILITY OF CULTURAL EXPERIENCES

10.46793/CASB25.335I

335-341

Nevenka Popović Šević, Jelisaveta Vučković, Maja Ćosić, CREATIVE INDUSTRIES AND LUXURY TOURISM

10.46793/CASB25.342PS

342-350

Filip Marković, MARKETING AND FINANCE IN RAIL TOURISM: CREATIVE APPROACHES FOR ECONOMIC GROWTH

10.46793/CASB25.351M

351-358

Nataša Simeunović Bajić, Aleksandra Terzić, URBEX COMMUNICATION AND CREATIVE INDUSTRIES: FROM ANTITOURISM TO EMBRACING TOURISM’S POSSIBILITIES

10.46793/CASB25.359SB

359-368

Jelena Petrović, Duško Petrović, Nemanja Filipović, CAUSALITY BETWEEN BRAND EQUITY OF TOURIST DESTINATIONS AND TRAVEL INTENTIONS

10.46793/CASB25.369P

369-378

 Milena Vukić, Ksenija Vukić, Veljko Jovanović, ATTITUDES OF STUDENTS TOWARDS START-UP BUSINESS IN SERBIA

10.46793/CASB25.379V

379-387

Milina Kosanović, THE IMPORTANCE OF VISUAL ELEMENTS IN DIGITAL LEARNING ENVIRONMENT IN ESP CLASSROOM

10.46793/CASB25.389K

389-393

Andrea Žerajić, Petar Minić, Lazar Miković, THE IMPACT OF DIGITALIZATION ON FOREIGN LANGUAGE KNOWLEDGE ASSESSMENT IN HIGHER VOCATIONAL EDUCATION

10.46793/CASB25.394Z

394-401

Mihaela Lazović, LINGUISTIC ERRORS IN ENGLISH FOR PROFESSIONAL COMMUNICATION WITHIN TOURISM, HOSPITALITY AND GASTRONOMY: A CORPUS-BASED ANALYSIS

10.46793/CASB25.402L

402-413

Jelena Krstić, Goran Stojanović, EVALUATION OF ADVANTAGES AND CHALLENGES IN TELEPSYCHIATRY

10.46793/CASB25.415K

415-420

Jasmina Bašić, Dragana Dragaš Milovanović, Danka Tešić, Danijela Pecarski, TELEMEDICINE PERSPECIVES ON PATIENT’S WELLBEING IN SERBIA

10.46793/CASB25.421B

421-424

Ljiljana Šimpraga, Dragana Kljajić, Gordana Grbić, HEALTH TOURISM FROM THE PERSPECTIVE OF HEALTHCARE STUDENTS

10.46793/CASB25.425S

425-431

Dubravka Marinović, Dragana Dragaš Milovanović, Veroslava Stanković, SPA THERAPY IN THE REHABILITATION OF POST COVID SYNDROME

10.46793/CASB25.432M

432-436

Marijana Šašić, Slađana Đukić, Mila Filipović, FIXED ORTHODONTIC APPLIANCES AND FACIAL AESTHETICS

10.46793/CASB25.437S

437-443

Jasmina Bašić, Dragana Dragaš Milovanović, Slavica Krsmanović, AIR POLLUTION AS A RISK FACTOR FOR HEALTH AND WELL BEING: INSIGHTS FROM BELGRADE AND KOPAONIK

10.46793/CASB25.444B

444-454