THE IMPACT OF SOCIAL MEDIA CONSUMER ENGAGEMENT AND GREENWASHING ON GREEN PRODUCT PURCHASE BEHAVIOR
Eighth International Scientific Conference Contemporary Issues in Economics, Business and Management [EBM 2024], [pp. 131-141]AUTHOR(S) / AUTOR(I): Jovana Filipović Download Full Pdf DOI: 10.46793 / SAŽETAK:Social media platforms provide companies with the opportunity to engage directly with consumers, address their…