THE IMPACT OF SOCIAL MEDIA CONSUMER ENGAGEMENT AND GREENWASHING ON GREEN PRODUCT PURCHASE BEHAVIOR
Eighth International Scientific Conference Contemporary Issues in Economics, Business and Management [EBM 2024], [pp. 131-141] AUTHOR(S) / АУТОР(И): Jovana Filipović Download Full Pdf DOI: 10.46793 ABSTRACT / САЖЕТАК: Social media platforms provide companies with the opportunity to engage directly…
