EXPLORING MOBILE TECHNOLOGY ADOPTION IN THE REPUBLIC OF SERBIA: IDENTIFYING CONSUMER SEGMENTS
Eighth International Scientific Conference Contemporary Issues in Economics, Business and Management [EBM 2024], [pp. 143-151] AUTHOR(S) / АУТОР(И): Julija Vidosavljević Download Full Pdf DOI: 10.46793 ABSTRACT / САЖЕТАК: Mobile commerce is rapidly becoming a major driver of global commerce,…